FORGE Design Studios started as Boston University’s only design club in fall 2019. As the Executive Vice President of the organization, I spearheaded the rebranding of the organization to ensure that our identity reflected our values, complete with a built-out branding guide.
My aim with the new logo and bold colors reflect the experimental spirit of our student body, yet still retains the formal aspects needed for the pre-professional organization. The logo has intersecting rectangles in the 'F' to relate to the intersectional nature of design, while the 'D' in the back gives reference to design.
