As the Marketing Head Chair for Engineering Student Government, I led the physical and social media advertising campaigns for the annual 'Winter with ENG' event.
My main inspiration for these marketing materials was Pantone's 2016 Color of the Year, 'Serenity.' I knew I wanted to stray away from the typical themes that are seen in most winter advertising campaigns in order for the event to stand out from the influx of other organization's ads about events, so I opted for a more abstract look with intersecting rectangles and repeated elements.
